• Franchise Fee:$89,000
• Total Investment Range:
$112,000 to $150,000
• Required Cash liquidity:
$89,000
Financing Assistance:
•No
Training and Support:
•Yes
Franchise Description
City Publications Proven Concept. "We are Premier Lead Generators."
City Publications offers one of the best opportunities for business
ownership in the 21st century booming media industry. Our mission is to
partner with local market business owners to help them grow their businesses
through lead generation utilizing direct mail marketing campaigns and
innovative marketing solutions across the country. City Publications is
proud to work with nationally recognized companies. We offer the most
successful response advertising for a prestige market.
The opportunity that City Publications offers is unlike most others because
we know exactly how to create interest for our affluent homeowner direct
mail piece, build product awareness and demand for our program in each city
through our successfully proven sales and innovative marketing programs! Our
professional staff offers on going support to all of our Franchisees across
the country.
What Makes City Publications Stand Out?
We deal ONLY with the affluent market, making our opportunity as recession proof as it gets!
City Publications is a very high quality lead generation company that produces beautiful, affluent lifestyle direct mail pieces using 4 color glossy postcards. We showcase the most exclusive and unique products and services throughout each metropolitan area targeted to the most active consumer, the affluent homeowner! Our high income and high market value homeowner responds to our upscale direct mail piece because it is very professionally packaged and personally addressed. By providing this cost effective service, local market businesses save money, receive more customer for their products and services and continue to utilize our proven and successful marketing program.
Some of the major points of our successful and effective direct mail formula:
- Award winning quality
Color and image sell! Our postcards are always 4-color. Printed on the finest stock, they are “finished“ with a high glossy coating.
- Proprietary mailing lists
We do not sell lists! Each of our proprietary list are “custom built” and certified for the use of our clients only. We utilize the latest database technology and the most current information available - updated daily.
- Economies of scale
Pennies per household! We deliver millions of postcards. Our cooperative mailing allows clients to personally reach an area’s most affluent residents for a fraction of the cost of other advertising.
- Long term results
Client retention! The most important measure of success for an advertiser is if the medium works. We are proud to say that over 75% of our clients repeatedly advertise with us.
The Business Benefits to our Franchise owners are:
- Home Based Business
- Lifestyle Business
- No Inventory
- No Employees
- Quick Start up
- Few Clients Needed
- Repeat clients, high retention rate
- No Real Estate required
- Excellent margins
- National Clients
- Builds equity quickly
We deal ONLY with the affluent market, making our opportunity as recession proof as it gets!
Franchise Training and Support
Our training program is designed to build upon past and current professional experience:
- 3 days of operational training at our headquarters in Atlanta
- Quick start; marketing materials including: deck samples, media kit, stationary, business & marketing cards, etc.
- Customized database including 2500 local market businesses & national companies
- Telemarketing training & appointments
- IT setup for business
- 3 days onsite field sales training with preset qualified appointments
Ongoing Support and Training
- Mentoring program
- Bi-monthly teleconferencing
- Regional sales meeting
- Annual Franchisee Convention
- Interactive Intranet with forum and library
- Quarterly newsletters
- Follow up onsite filed sales support
- Professional graphic design
- Back end production
- Database maintenance
Our professional staff offers on going support to all of our Franchisees across the country.
Investment Requirements
Franchise Fee:
$89,000
Required Cash liquidity:
$89,000
Total Investment Range:
$112,000 to $150,000
