• Franchise Fee:$35,000
• Total Investment Range:
$250,000
• Required Cash liquidity:
$60,000
Financing Assistance:
•No
Training and Support:
•Yes
Franchise Description
Max Muscle Sports Nutrition (MMSN) is the worlds leading authority on sports nutrition. A 20 year old company, MMSN is the dominant store-front retailer and manufacturer of premium quality sports nutrition products in the USA. After studying the wholesale and retail sports nutrition marketplaces for 14 years, MMSN opened its first franchise in late 2004, and now has over 150 stores open in 36 states. With a goal to open 800 stores nationwide, MMSN finds that there is no significant competition in the nutritional marketplace.
Key Advantages
The main advantages are MMSN’s 20 year industry leadership, and its franchisees commitment to assisting their clients to great health and fitness. Franchisees receive in-depth training, including NESTA-based Sports Nutrition Coach certification, and use proprietary computer software to collect client details and then deliver to them custom sports nutrition plans that include meals, exercise, and vitamin, mineral, nutraceutical, and supplementation recommendations. Combined with weekly and monthly support and follow up, franchisees assist their clients in exceeding their personal fitness goals.
Franchise Training and Support
Training takes place in 4 segments over time and each franchise is supplied complete training for 2 people
1. Initially, franchisees participate in 140 hours of home based curriculum covering human physiology, metabolism, vitamins and supplementation, and finally conclude with an exam and Sports Nutrition Coach certification.
2. Franchisees attend a 6 day (50 hours) training session at MMSN HQ that covers store operations, management, advertising, marketing, and how to run the proprietary computer hardware and software.
3. Franchisees participate in weekly 1-hour system-wide conference calls covering product, industry, marketing, and updates
4. Franchisees attend a yearly annual conference and attend 20 hours of seminars, updates, and functions … all designed to make them more effective franchise operators.
Investment Requirements
Franchise Fee: $35,000
Required Cash liquidity: $60,000
Total Investment Range: $250,000
